Launch of Scotlandís first interactive TV casino on STV

20 Jul 2009
NetPlay TV plc (AIM: NPT), the interactive gaming company, is pleased to announce a TV distribution deal with STV Group plc (STV) and the launch of Scotland's first live interactive TV casino on a national terrestrial broadcast channel.

NetPlayTV operates a number of live interactive TV shows including SuperCasino.com and ChallengeJackpot.com. The shows allow viewers to interact with the TV programme, placing real cash bets on 'live' casino and bingo events including a live roulette wheel, spun by a real croupier, and live Blackjack. The shows bring all the fun, excitement and trust of the casino, or bingo hall without the player having to leave his or her living room.

The interactive TV casino will be broadcast live on STV in the late night schedule on Thursday, Friday and Saturday each week, with effect from August 2009. STV is the biggest commercial broadcaster in Scotland reaching over 4 million viewers every month. The launch of the new casino service on STV will be supported by additional web, cinema and press advertising.

NetPlayTV is recognised as the largest interactive TV gaming company in the world regularly paying out over £1m in winnings each day. The service is fully regulated by the UK, and Alderney Gambling Commissions allowing users to interact with the service with peace of mind.

Guy Templer, New Business Development Director of NetPlay TV plc, said:

'Concluding this deal with STV is a major milestone for UK broadcasting. NetPlayTV is the market leader in the delivery of licensed interactive gaming and we are pleased to have signed this major deal with Scotland's largest commercial terrestrial broadcaster.'

Martin Higginson, Group Chief Executive of NetPlay TV plc, said:

'I am extremely pleased to have signed this landmark deal with STV. It has always been our aim to broadcast our interactive TV services on a major TV channel.

'NetPlayTV is uniquely positioned to offer terrestrial broadcasters sustainable, fully regulated, revenue generating programming. We believe demand from broadcasters for these services will increase significantly over the coming months.'

David Archer, Managing Director of STV Ventures said:

'The recent OFCOM ruling in June 2009 has allowed us to explore new revenue generating options and we have moved quickly to take advantage of this opportunity to offer an exciting new service to STV viewers. NetPlayTV has been able to provide us with a fully regulated service that its players clearly enjoy and we are very pleased to be working in partnership with them'

Enquiries:

NetPlay TV plc

Martin Higginson, Executive Chairman
www.netplaytv.plc.uk
Via Redleaf

Redleaf Communications
Emma Kane/Mike Ward
Tel: 020 7566 6700
netplay@redleafpr.com

Panmure Gordon
Katherine Roe
Tel: 020 7459 3600

Notes to Editors:

Publication photographs are available from Redleaf Communications or www.redleafpr.com

About NetPlay TV plc

About NetPlay TV plc

NetPlay TV plc is listed on the AIM market of the London Stock Exchange (NPT). NetPlay TV operates a number of interactive gaming services under UK, Malta and Alderney gaming licenses, including Supercasino.com, Challengejackpot.com and www.bingos.com. These services can also be viewed 24 hours a day live on Sky Channel 866, and 867, every evening on Freeview 48 from 9pm - 3am, and 24/7 on Virgin Channel 141, 12 midnight - 3am on Virgin 1, and 1am - 4am. On Bravo TV.

The Company is focused on the delivery of a converged interactive gaming experience allowing its customers to interact with its games on a variety of platforms, TV, Internet and mobile from a common integrated wallet.